“How EmailServing Works”
Email Campaign Tracking, Reporting & Monitoring
One of the biggest benefits of using a professional email marketing service such as Emailserving is the tracking and reporting area. When you send out a campaign, Emailserving automatically tracks all your links and put it in a report. The report will tell you how you did on last campaign by giving you detailed information on the following:
|Total Sent||Total Received||Bounce Rate||Opened||Replied||Clicked||Actual Credit Used|
|10918 of 10934||10372||546(5%)||6223(60%)||2593(25%)||2593(25%)||0|
This figure represents the total number of emails that were sent for a particular list.
This figure is the total number of emails that were received for a particular campaign. The total received number is your total sent subtracted by total bounce.
This figure represents the total number of emails that were bounced back or undelivered from your list. This can happen for a number of reasons. Some of the reasons include:
- The email no longer exists
- Your client’s inbox is full
- Your client’s ISP has blocked your email
Open rate is a measure of how many people on an email list open (or view) a particular email campaign. It is expressed as a percentage that is calculated by the number of emails opened divided by the number of emails received.
This figure represents the total percentage/number of people who had replied to your email campaign. Auto replies count towards your replied rate..
This figure represents the total percentage/number of people who had clicked on the links from your email campaign. Emailserving will also identify who had clicked on what link and whether if they had clicked on multiple links.
This information is represented in a pie chat. It will show you the percentage of where your prospects/customers are located by country.
Actual Credits Used
This only applies to prepaid accounts. Monthly subscription users get unlimited sends.
All of the above information can be extracted to a CSV file from your Emailserving report. This powerful feature will give you the option of segmenting your list based on country, interests and other categories.