“Article and Guides – HTML Email vs Text Email ”
HTML Email vs Text Email
Typically we are asked what type of email works better, text or HTML.
In fact, both can be effective if done right. However, HTML makes it so much easier to capture the reader’s attention.
Also note that if you have a pre-made text email you want to send, you can insert it as HTML. If you send it without making any changes it will look exactly like a text email to the reader, but still be in the HTML format.
Why is this important? Well, the HTML gives you many new features that you can now add into your plain text email.
For example, you can now increase the font size of the header, change the color of the text and also have the chance to make certain text bold. These are all great editing features which are not available to you in the regular text emails.
HTML formatted emails also allow you to insert pictures, sound, video, flash etc directly into your email. Now some of these more advanced features like video or sound probably won’t help sell your product. I know when I receive an email and it starts playing music I hit the delete key as fast as possible. But images with direct links to your website almost always help.
Another great feature with HTML is that you can link text directly. This allows you to avoid big long affiliate links. For example, say you are advertising a CPA product. If you are sending text you will have to leave a long affiliate link for the user to click on.