Direct Email Campaign Tracking Reporting & Monitoring

Email Campaign Tracking, Reporting & Monitoring

One of the biggest benefits of using a professional email marketing service such as Emailserving is the tracking and reporting area. When you send out a campaign, Emailserving automatically tracks all your links and put it in a report. The report will tell you how you did on last campaign by giving you detailed information on the following:

1. Total Sent
2. Bounce Rate
3. Open Rate
4. Replied Rate
5. Clicked Rate
6. Geo Information
7. Actual Credits Used
8. Export Data
Sent Received Bounce Opened Replied Clicked Credit
10918 of 10934 10372 546(5%) 6223(60%) 2593(25%) 2593(25%) 0

Total Sent

This figure represents the total number of emails that were sent for a particular list.

Total Received

This figure is the total number of emails that were received for a particular campaign. The total received number is your total sent subtracted by total bounce.

Bounce Rate

This figure represents the total number of emails that were bounced back or undelivered from your list. This can happen for a number of reasons. Some of the reasons include:

  • The email no longer exists
  • Your client’s inbox is full
  • Your client’s ISP has blocked your email

If your email is sent to junk, it does not count as a bounce. To avoid being sent to junk, please request your prospects to add you to their inbox white list.

Open Rate

Open rate is a measure of how many people on an email list open (or view) a particular email campaign. It is expressed as a percentage that is calculated by the number of emails opened divided by the number of emails received.

Replied Rate

This figure represents the total percentage/number of people who had replied to your email campaign. Auto replies count towards your replied rate..

Clicked Rate

This figure represents the total percentage/number of people who had clicked on the links from your email campaign. Emailserving will also identify who had clicked on what link and whether if they had clicked on multiple links.

Geo Information

This information is represented in a pie chat. It will show you the percentage of where your prospects/customers are located by country.

Actual Credits Used

This only applies to prepaid accounts. Monthly subscription users get unlimited sends.

Export Data

All of the above information can be extracted to a CSV file from your Emailserving report. This powerful feature will give you the option of segmenting your list based on country, interests and other categories.

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