“Article and Guides – Using Email Subject Line to Improve the Open Rate”
Using Email Subject Line to Improve the Open Rate
It should come as no surprise to you that an eye catching subject line followed with a dazzling email body gets the best results.
So how do you make an eye catching subject line that gets prospects curious enough to open your email?
One of the biggest mistakes newbie’s make when sending out a promotion is that they try to sell the promotion right in the subject line. That’s not what the subject is for!!
The only goal of the subject is to get the recipient curious enough to open your email, to see what’s inside. If you fail to get the reader curious then you can expect your email to be deleted before it is even read.
If you give them too much information in the subject line then they see no need to open it and so they won’t.
Next we want to talk about personalization; does it really increase results? Of course it – does if it’s used properly. By this I mean don’t use someone’s first name in the subject just for the sake of using their first name.
If you are going to use someone’s first name in your email make sure it flows with the subject and should not come across as forced.
For example: A forced personalized email might look like this: [FIRST_NAME], this new package can work for anyone!
The subject line above does not flow; as there really is no reason to use the first name.
A personalized email would look better like this:
Hi [FIRST_NAME], I think this new package is perfect for you.
The subject line above not only makes people curious about what package is perfect for them, but it also sounds friendly and conversational.